Techworks
CBTL connected digital café screens

Café

A Connected Digital Experience Across Every Touchpoint.

30+ screens across 7+ stores — digital standees, tabletop and countertop displays with synchronised video through a centralised CMS.

  • 30+

    Digital Screens

  • 7+

    Stores

  • Synced

    Video Playback

  • Client

    The Coffee Bean & Tea Leaf

  • Industry

    Café

  • Solution

    Multi-Format Digital Displays

  • Platform

    Xtravu DSS

CBTL café digital communication needs

The Challenge

Menus and Brand Storytelling in One Experience.

CBTL wanted to move beyond static communication — dynamic menus, stronger in-store branding, multiple screen formats for different touchpoints, centralised management, and synchronised content that stays consistent across café layouts.

The Solution

Multi-Format Screens, One Synchronised Brand.

Techworks deployed 30+ digital screens across 7+ CBTL stores — digital standees for high-visibility campaigns, plus tabletop and countertop displays closer to the customer.

CMS-based synchronised video lets multiple screens work as one visual canvas, so menus and brand storytelling stay coordinated throughout the café.

  • Digital Standees
  • Tabletop Displays
  • Synced CMS Video
CBTL synchronised digital display ecosystem

From individual screens to one cohesive digital experience — menus, promotions and brand content across every café touchpoint.

Technology Used

Digital standees

Digital Standees + Digital Menu Boards + Tabletop

Vertical standees and smaller counter/table displays for promotions, products and brand content.

Xtravu DSS synchronised video

Xtravu DSS Sync

Centralised scheduling and synchronised playback so multiple screens act as one brand canvas.

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